A copywriter and broadcast producer by training, Steve is a 30-year industry veteran, with over eighteen years of specialization in the health and medical fields. As Sr. VP/Executive Creative Director at Milwaukee's McDonald Davis & Associates (now BVK), arguably America's pioneer in healthcare marketing, he supervised the work of nearly one hundred hospitals and medical centers nationwide. In addition, he has provided strategic and creative guidance on leading medical corporations including Pfizer, Lilly, Roche Diagnostics, Baxter, Cook and many others.

A lifelong student, Steve's graduate studies have included Organizational Design & Behavior, Adult Learning, and Mass Communications Theory at the University of Colorado-Boulder, The University of Wisconsin-Milwaukee, and Indiana University/Purdue University-Indianapolis. He served as an Adjunct Professor at Marquette University, and the boards of P3 Colorado for Socially Responsible Business, and the National Center for Community Relations