Intensive 1:1 insight gathering based on personal interviews, journaling, and/or (permission based) "shadowing" of customers throughout their day. By getting to know Joe in their own environment, we learn how they consume products, services and information. We understand their challenges, their family dynamics, their relationship with your brand and those of your competitors. Ethnographic reports are frequently graphic in nature - videos, journals, photos and so on - in addition to a written summary report.